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Using iMovie’s Trailer Templates for Business and Education

Lara and I have been experimenting with the concept of an entirely mobile production studio using our iPhones and iPad. So, when we went to The Diefenbunker - Canada’s Cold War Museum, the other day, I decided to try out iMovie’s new movie trailer templates on my iPhone 4S.

Using iMovie’s Trailer Templates

Apple’s iMovie trailer templates are, in my opinion, AWESOME. They provide genres from romantic to scary flicks and within each template the pacing, transition, title effects, and music are all provided. This is great for people who are new to video because it teaches you how all the pieces of a video work together to form a specific emotion and effect. It does this by providing  a Storyboard view that shows you the number and length of video clips to use and even suggests the type of shot - wide, middle, close up, action, group, and/or landscape - to insert. Here is a screenshot of the Storyboard view on the iPad (screenshots from the iPhone are a little cramped)

iMovie Storyboard on iPad marked up

iMovie Storyboard on iPad marked up

Since the templates create the pacing for the video, you are limited to what you can add from the number of video clips, the length of each video clip, transitions, to the audio, unless of course if you render out your video and re-edit it. Knowing ahead of time which template you intend to use will save you a lot of shooting and editing time. As for me, when we went to the Diefenbunker, I wasn’t planning to use our visit as a test run for iMovie and that resulted in the making of the short video that much harder. My biggest hurdle was that we only took one clip of video, walking down the tunnel, and the rest of our visit was captured as photos. The iMovie trailer template that I used only allows you to use video clips. This meant that that I had to convert my pictures to videos before I could use them. I used a variety of photo and video apps to do this. They are all listed below.

Editing on the iPhone



The edit took me a few hours for a few reasons. I wanted to do it all on my iPhone,  I didn’t know the requirements for the template ahead of time, I added effects to my photos and then had to turn them into video clips, the workspace on the iPhone for video editing is pretty limited, and I had no idea what story I wanted to tell. As for the last point, that’s what I get for not listening to Lara’s advice to have a strategy before I make a video. For me, editing on the iPhone is somewhat tedious and time consuming, especially when compared to editing video on my desktop.

All that said, what I love about editing on the iPhone is that “I’m editing on my mobile phone!” Come on, that has to give me some Geek Cred. Seriously though, I believe that editing on mobile devices will soon advance enough to make up a certain portion of the videomaking industry. Getting in on the ground floor and honing one’s mobile video production skills, in my opinion, is good training. We are already using our mobile video production experience for some clients at their events. The ability to be truly mobile meant that I didn’t have to sit at my desk to complete the project. I was literally editing while having a coffee at a local cafe, while walking around in our living room , while reclining on the couch, and sitting at the kitchen table. Limiting my colour palette of video tools meant that I had to get a lot more creative in order to achieve the desired result.  I look forward to creating more mobile productions and editing on the iPad!

For Business and Education

A movie trailer type of video is a great tool for businesses and nonprofits to promote specific events, exhibits, and campaigns. Of course, you will need other sales and education assets to support your video, but you should be doing that anyway for all your videos.

The iMovie trailer templates are so easy to use that beginners can start editing video right away. The Storyboard view for each template is excellent. Not only is it intuitive enough to get you started editing it also provides a great way to learn about video pacing, different video shots, transitions, and storytelling. This type of knowledge will certainly help aspiring videomakers take the next step of creating effective videos outside of iMovie’s trailer templates.

Apps used:

Photo apps:

Video Effects apps:

Video editing apps:

I would love to see any videos you have created or favorited that were shot and edited on a mobile device, so please share. Until my next post, happy shooting and editing!