Preparing Interviewees for Video Shoots
Lots of our clients are making promotional videos for their website. The majority of them are shot without professional actors or TV personalities and most people are not naturally comfortable on camera. This is why it is especially important that interview subjects be well prepared and given time to relax in order to get used to the “lights, camera, action” of a video shoot. Here are three steps that we recommend you take in order to get the best interview out of your subject:
1. Scope out the video in advance. Know the general look and feel, what the overall objective of the video is and the key messages need to be conveyed in the final project.
2. When inviting the subjects to be interviewed, share the video scope with them including the overall look and feel, key messages, intended audience, the goal of the video, and how it will be used. You want them to speak in their own words, but in order to ensure their answers fit within the scope of the video you should have a conversation in advance (preferably in person) to help them shape their answers so they are clear, concise, and on point. This way there will be no surprises the day of shooting and you know that you will capture everything that you need.
3. Ensure that you have booked a good chunk of time with your subject. We usually find that it can take 10 minutes or more and a couple of takes before the interviewee just starts to relax and forget about the camera allowing them to come across naturally. So add that time to the time that you anticipate requiring for the interview itself.