This is our second post in the series of steps you need to think about when developing a video strategy for your business. Last time we looked at how to develop the "Why" behind your videos. Today, again using our "Initial Discovery Questionnaire", we are going to look at how to get your video seen - a.k.a. as "The Where".
Often when we meet with a new client, our first project meeting goes something like this:
Client - "We want you to make us a video for our website that tells people about a new campaign."
DMV - "Great! How are you planning on distributing it?"
Client - "Well, it will be on our website!"
DMV - "And how will you be sharing it?"
Client - "Um, on our website."
DMV - "Hmm, maybe we should discuss..."
Most people are aware that video helps to increase your online visibility. While good video content can dramatically affect your site indexing, this doesn't mean that adding a video to your website will increase your daily site traffic from 10 to 1000 views overnight. One of the main reasons that video works in spreading your word is because it is accessible and social. Content presented in an entertaining video format will entice people to click on it, to watch it and in turn share it and/or buy what you are selling. This in turn increases your online footprint.
When you create a video, one of the key goals should be that it gets seen by your intended audience. This could mean that 100 views could be considered a success if you have a limited audience, or it could mean 15 million views if it has a more general appeal. Either way, you need to help that process along and get it in front of the right eyeballs. This is where taking time to build your social media networks and learn where your audience is comes in handy.
Here's some ideas for getting your video seen by the right people:
1. Send out an email to your subscriber list introducing the video and welcoming feedback and comments.
2. Post to industry forums and LinkedIn groups where you feel that your video will legitimately provide the audience with relevant content.
3. When you post it on your Twitter or Facebook pages, shout out or tag people that you think would be interested in it. Remember to choose wisely and be specific - its a fine line between sharing and spam.
4. Post it on Twitter at different times of the day so it will get in people's feeds. Try posting it with different hash tags to help your content be discovered under different search terms and audiences. Again, be sensitive - you don't want people to think that you are spamming their Twitter feed.
5. When you put your video on YouTube, make sure you Tag & Title your videos properly to ensure that they are easily searchable. If you need a brief overview on tagging, click here for a basic intro about it.
While the above suggestions are not revolutionary, taking the extra time to determine when and where your video should appear on multiple channels, will increase the numbers of opportunities to have it viewed.
Thanks for reading! Our next installment in this series will look at measurement, so check back next week. We are also in process of finalizing our process for vlogging so stay tuned, our blog will soon be doing a whole lot more video. Woot!